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Editorial: LED Lighting Summit Buzz: Walking the walk with decision makers
... It's interesting when you arrange something like the LED lighting-focused SSL Summit to see who's really ready to walk the walk, rather than just talking the talk. Here you have an conference that's bringing in real facilities-oriented decision makers that should represent somewhere between 200 and 300 million square...
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2012 SSL Summit Series keeps its focus to Smarter, Better Lighting
Launched in 2008, the SSL
Summit has tweaked its mission to facilitate a future of better lighting.
October's New York City meet really hit the target, and we're picking up the
pace for LA/Long Beach April 3-4, 2012. The Summit brings together key lighting
influencers with industry thought leaders, pioneers, and innovators from the
across the solid state lighting eco-system to engage their visions of the future
of lighting.
Quality is the gate, the future is the focus...
Showcase participants and sponsors are vetted to separate
the wheat from the chaff... Look into the series information at www.SSLsummit.com
for the details. Sponsorships and showcase positions are available now, and
event registration will open in early January.
Solid State Lighting Design
is here to serve the information needs of lighting designers, specifiers, and
decision makers, along with luminaire designers, lighting system integrators
and lighting subsystem developers with application, product and market news
updates for this rapidly evolving technology. Our readership also includes LED
packagers, technology enablers and service companies seeking the answers to
how best to meet their customers' needs.
Solid
state lighting promises to create unprecedented changes in what we can do with
light. Simultaneously, it will deliver on a promise of massive global energy savings
and access to useful nighttime lighting that has not been conveniently available
to nearly 2 billion people around the world. We're glad to have you join us in
the revolution!
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FTC Sues Lights of America Inc. to End Allegedly Misleading Claims SSLDesign News StaffSeptember 8, 2010...The United States Federal Trade Commission (FTC) has sued a California-based LED bulb manufacturer and its principals to stop them from exaggerating the light output and life expectancy of its LED bulbs, and misleading consumers.
In its continuing effort to stop deceptive advertising the FTC filed a complaint charging that since 2008, Lights of America, Inc. has overstated the light output and life expectancy of its LED bulbs on packages and in brochures. The agency also charges that Lights of America misled consumers about how the brightness of its LED bulbs compare to traditional incandescent lights.
The FTC notes that it authorizes the filing of a complaint when it has “reason to believe” that the law has or is being violated, and it appears to the Commission that a proceeding is in the public interest. The Commission also points out that a complaint is not a finding or ruling that the defendants have actually violated the law.
Copies of the Commission’s complaint and the press release about it can be found on the FTC web site.
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Lighting at Santa Fe Public Parks Goes Off the Grid SSLDesign News StaffSeptember 8, 2010... Santa Fe Mayor David Coss and Qnuru, a maker of solid state lighting solutions held a ceremony to mark the installation of solar-powered luminaires in three of the city’s public parks. The installation employs Qnuru off-grid fixtures, named the “Santa Fe” in honor of the city that inspired them. They illuminate Frenchy’s Field Park, a 17-acre “natural park” that serves as a links in the city’s open-space network of trails and parks. The Santa Fe solar fixtures are also being installed in Santa Fe’s Salvador Perez and Monica Lucero parks.
Santa Fe Parks Division commissioned the off-grid luminaires. Tom Joyce, a MacArthur-award winning metal smith designed the luminaires for Qnuru. His sculptures have been exhibited at the Smithsonian Institution in Washington, DC, the Boston Museum of Fine Art, and the Musee Des Arts Decoratifs in Paris. The fixtures are ETL-Listed, dark-sky friendly, and made in the U.S.
“This project is an exciting step toward reducing greenhouse gasses,” said Mayor David Coss. “Through the installation of these fixtures, Santa Fe will reduce its greenhouse gas generation by 18,500 pounds per year. Over the life of the fixtures, they will save in excess of 230 tons. This type of project shows that it is possible to make a huge difference in our environment and quality of life with something as simple as a light fixture. I applaud our Parks Division for their environmental leadership and the Housing and Urban Development and the Community Development Block Grant (HUD/CDBG) for funding the solar lights in the parks project. Without these agencies’ collaboration, the city’s vision of energy efficiency, sustainability and long-term cost savings could not have been realized.”
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Albeo LED Lighting Illuminates the New Donald W. Reynolds Education Center at Happy Hands SSLDesign News StaffSeptember 8, 2010...A school for hearing impaired children in Oklahoma chose Albeo LED fixtures not only to save electricity but to also reduce the background noise of fluorescent lighting which distracts the hearing impaired students.
Albeo Technologies Inc., supplied 144 C-Series High Bay LED fixtures to light their new, state-of-the-art , education center. The new Happy Hands Education Center incorporates innovative learning technologies with environmentally sustainable practices.
“Our new Happy Hands Education Center expansion allows us to greatly increase the number of children and families we can help,” said Al Proo, Executive Director at Happy Hands. “The generous donation from the Donald W. Reynolds Foundation has enabled us to use innovative technologies that enhance the learning experience. Deploying green technologies throughout the building goes beyond saving energy. It teaches the children the importance of environmental awareness in all aspects of life”
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September 8, 2010...Hi Score Corporation reports that the second stage of the conversion of the Ocean Four Condominium Towers in Sunny Isles, Florida has been completed. The company successfully replaced approximately 3,500 T8 fluorescent tubes with its EcoGreenBulb T5 Retrofit System. Management at Ocean Four confirmed that the conversion is saving Ocean Four approximately 40 percent off this part of their light bill.
In October of last year the conversion was begun with the replacement of over 1,000 traditional halogen light bulbs to 6-watt LED bulbs. In addition to the direct savings of electricity, the LED luminaire's lower temperature operation reduces the air conditioning cost on all three towers of 23 floors each.
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IES Recognizes Carmanah Advanced Occupancy Sensing Technology SSLDesign News StaffSeptember 3, 2010...Carmanah Technologies Corporation, a company known for its solar powered, LED luminaires has been recognized by the Illuminating Engineering Society (IES) in the 2010 IES Progress Report. The report recognizes the company's newly developed Advanced Occupancy Sensing technology, as providing a unique and significant advancement to the art and science of lighting.
According to Carmanah, the proprietary technology helps to overcome the limitations of conventional occupancy sensors that provide illumination only when motion is within a certain radius of the light. Unlike conventional occupancy sensors, Advanced Occupancy Sensing works with Carmanah EverGEN solar LED lights and provides for the synchronized activation of an entire network of lights when just one light within the network senses motion.
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Zumtobel's LED Lighting Solution Brightens Hamburg’s Museum of Art and Industry SSLDesign News StaffSeptember 3, 2010...Zumtobel’s Supersystem LED lighting systemhas been incorporated into the contemporary interior design of the Museum für Kunst und Gewerbe in Hamburg. The Museum now welcomes its guests in an entrance hall flooded with light. As the museum’s technical director, Thomas Frey, points out, “From the very beginning we tended towards an LED solution, and now we have achieved a highly attractive result thanks to the professional technical support provided by Zumtobel.”
The Hamburg-based architectural studio of MRJ-Architekten favored the approach of“More light”, when it was commissioned with the redesign of the entrance areas, among other things. The studio collaborated with interior designer Renate Müller in the museum refurbishment, which was carried out in several construction phases.
Former storage areas were turned into modern administrative offices, and a new annex was added in the inner courtyard to accommodate the museum management. A new main entrance, together with the adjacent foyer has been redesigned to be a brightly lit, visitor-friendly entrance area. The entrance area includes a book store and a display area for special exhibitions.
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Kenosha Picks Amerlux for Street Lighting Retrofit Project SSLDesign News StaffSeptember 3, 2010...Kenosha, Wisconsin will reportedly be retrofitting 750 of its downtown area street lights. The city has engaged Amerlux Global Lighting Solutions to do this project and still maintain its existing street light poles and refractors, thereby saving potentially hundreds of thousands of dollars in replacement costs.
"In the spirit of making smart, thoughtful and informed decisions for its citizens, the city of Kenosha undertook a rigorous year-long evaluation process to ensure they would identify and secure the best LED street lighting solution possible for their downtown area," noted Amerlux Chairman and Founder Frank Diassi. "They conducted a thorough and well-run evaluation, considering more than seven other lighting companies offering LED lighting products and Amerlux is honored to have our product selected as the best choice in outdoor LED street lighting solutions."
In April the city reportedly tested different brands and LED products from seven different companies. In each of the existing decorative posts in the downtown area the city wants to replace traditional induction-lit lamps. Each lamp was monitored for efficiency, projected cost savings and brightness. Amerlux was selected as a best-of-class LED outdoor lighting solutions provider.
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EU Ban on 75-Watt Incandescent Bulbs to Begin, Packaging to Have New Info SSLDesign News StaffAugust 31, 2010...Beginning tomorrow the second stage of an EU regulation for the phase-out of incandescent lamps will be coming into force. The 75-Watt bulbs will gradually disappear from shop shelves. Retailers will be allowed to sell their existing stock, but production of the bulbs by manufacturers and importation of bulbs must cease.
As part of the phase-out plan a uniform Europe-wide duty to inform will also apply to new lamps to help consumers better understand the differences among efficient lighting technologies .
The EU regulation to inform consumers about lighting seems very similar to the labeling requirements of the United States Federal Trade Commission.
The mandatory data to be provided will include the service life, start-up time, and the mercury content. And like the U.S. labeling requirements, the most important changes for consumers concern the specification of the light output in lumens. The term
"Lumens" will replace "Watts" as the measure of brightness.
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Commentary
& Perspectives...
LED Lighting Summit Buzz: Walking the walk with decision makers Tom Griffiths - PublisherAugust 26, 2010...It's interesting when you arrange something like the LED lighting-focused SSL
Summit to see who's really ready to walk the walk, rather than just talking
the talk. Here you have an conference that's bringing in real facilities-oriented
decision makers that should represent somewhere between 200 and 300 million
square feet of commercially managed property in NYC, and that demands the "product
visible" companies to meet some basic quality criteria. Suddenly more than
a few of the hundreds of manufacturers that you see at the big lighting shows,
and in the news, seem to have cold feet. Time to walk the walk.
That's not to say that if a company isn't there that you should assume there's
an issue. There are plenty of great companies that are simply looking at where
the bodies have to be, and when, and not able to fit it in all into the schedule.
"Attend the board meeting or go to the Summit... hmmm. I'll just blow off
my investors, they'll understand," says the CEO (not). There are also more
than a few startups that simply have $XXX per month to travel on, and those
sales calls are already scheduled. Hey, we all have budgets, and the discipline
to live with them is one key to success. There are also the ones who haven't
heard about it (consciously). We have more than one industry friend who are
avid readers, must have the banners in their faces at least weekly, and that
reply with, "Oh shoot... I didn't notice the dates. Is that coming up in
just a few weeks?" The sign-up typically follows the next day or two, as
soon as they have the flights.
There will also be plenty of attending manufacturers that are bringing quality
to the market, but didn't choose to be in the sponsor's showcase or didn't get
in early enough to have a talk. Lack of product on display is not a measure
of whether they have a worthwhile product or not. Those are decisions to be
made about promotion and exposure. We all have our opinions on where and how
it's best to invest, and we'd all do things differently with an unlimited budget,
but no one in their right mind would ever give marketing an unlimited budget.
(Insert your favorite political diatribe on government spending programs here
for illustration...)
The companies that we find interesting are those big talkers that stormed
Lightfair with their "wide range of products" and "great performance",
who are suddenly confronted with the possibility of facing actual high-level
customers. "We're not quite ready to be there yet." Interesting. If they could get through to the decision makers at all, they'd be qualifying with just
the right words such as, "Looks good for availability this fall,"
when it could be rightly restated as, "If everything went smoother than
ever has happened, we can make one available to the labs for testing to see
if it comes close to matching what we put on our preliminary spec sheet." I guess that means, "Would look good for availability...". What I suspect they're hoping is that the only thing that will stick is the company name so they can get through again "when they're ready" and start things rolling for real. Good luck with that.
Again, don't
assume this is condemnation of anyone with a schedule slip versus expectations.
If you don't plan aggressively, you won't achieve aggressively, and quite frankly,
the only way you know you've gotten to the edge is to slip a bit and catch your
balance. Ask anyone in motorsports. You need to go to the edge to find out where
the edge is. The talent is in learning to hang on that edge without blowing
out of the corner. That's why many, many entrepreneurs have a failure in their
past. It's how they learned to do it right (and faster) this time.
So who will you find there? Winners. Not the only winners, but a good representation
of companies that are offering competent solutions. All have made mistakes,
I am sure, with some of those mistakes being visible and others having escaped
the light of day. That decision making audience will also be made up of winners,
whether they are designers, consultants or engineers, or personally managing
a few million square feet (let's see... 2M sqft x $50/sqft rent makes a tidy
little $100M business they're running with an equivalent market cap of a quarter
to a half billion). Winners will also be there in lower key ways, even if their
product isn't yet to the point they want to shine the kind of spotlight on it
that others might. They're winners because they're working to engage with other
winners.
Special thanks to our 2010 Summit NY and Series supporters, including diamond
sponsors Lithonia Lighting and LEDnovation. Platinum sponsors include Wiedenbach
Brown, Greenlight Initiative, Toshiba, Graftech and Array Lighting. This year's
showcase participants also so far include Gold sponsors CRS, Cree, and Philips
Lumileds.
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Don't miss the SSL Summit Series, kicking off September 14-15 in
New York City, conveniently located on Manhattan in the financial district.
It's all about quality, so if you are a luminaire manufacturer that would like
to connect with some of the top lighting decision makers in the area, you won't
find a more efficient two days during this year. Any luminaire manufacturer
receiving product visibility is being vetted for basic quality criteria, but
if your company doesn't quite have those LM-79 reports and datasheets all matched
up yet, fear not. You're absolutely welcome to attend for the top-level networking
and "how to get it done" discussions that can make it even more critical that
you find your way there. Visit www.SSLsummit.com
for series details, or jump directly the NY overview here.
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